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Or statements like “people generally prefer XYZ”. If you look at my blog, you won’t find posts that state mere opinions. Using data-backed content made all the difference Instead focus on just the display network. Know PPC? Don’t start yet another AdWords blog. Ever heard of Nerd Fitness? That’s another great example of going niche in a very crowded market (and finding lots of success). If you start out as a generic marketing blog or fitness blog, it’s very hard to stand out.

Now he is much more than that, he expanded his brand after the first thing became a success. Picking a niche is important when getting started - don’t be afraid to go niche at first. That was going to be my angle.Īnd I chose to focus specifically on conversion optimization because there were few dedicated CRO blogs around. That was how I summed up the gap in the market. The answer? Evidence based, data-driven marketing advice. So when I was analyzing the content of marketing blogs - trying to understand how I can be better - I finally figured it out. The secret of success is doing something that others are not willing to do for a long, long time. It’s easy to state opinions and narrate stories. It’s easy to write a 200 word short post, trying to sound smart. And you’re not Seth.But - most everyone was actually doing short posts. Only Seth can get away with a post like this and get 1600+ retweets. Since people are not inclined to read much these days - or so I thought - I was expecting to land on a strategy of smart, short posts - summarizing the data, drawing interesting insights from the noise. How could my content stand out from the noise - both in terms of content and visual presentation? Once I had the answers, I put some thought into how I could be better.

Legibility: what’s the font size and color (is it easy to read)? Nice typography?.

Is it well-written, interesting to read?.

Is it useful? Does it contain action-items?.

How many external resources are used, linked to?.

How many images are used? Are they any good (or is it silly clip art and stupid stock photos)?.

How much data, research, and examples are used (vs personal opinions)?.

Are they well structured or a wall of text?.

google “top marketing blogs” or “top fitness blogs” - whatever your niche is), and to analyze the type of content they put out. My first step was to go through various subjective top “100 marketing blogs” lists (e.g. I got over this irrational fear by using data. What was the point of yet another marketing blog? There were a gazillion marketing blogs around already.

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(Read all the way to the bottom to download the Checklist to Grow Your Own Blog to 100K) Content Strategyīefore I got started, I felt unsure about the blogging strategy to pick.

Here's how I went about architecting that growth. It took a few more months before I started to regularly get 100,000 or more visits each month.Īnd it’s not just a vanity metric - my blog (indirectly - by generating leads for my business) pays salaries for my staff of 10. While I got 50,000 visits on my first month of blogging thanks to some viral hit posts, the rest of the growth has been slow and steady. I started the blog a little more than 2 years ago (October 2011). It’s a conversion optimization blog, one of the biggest in its market. I was curious how he actually did it and wanted him to share the story with you.

He subsequently went on to create one of the most popular marketing conversion blogs online. Please meet my friend Peep Laja who I met years ago when he created his first failed startup.

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How to Get Traffic to Your Blog with 100,000 Visitors in 1 Year