People who shop dollar stores have tight budgets, but also are middle income and wealthy. People who shop dollar stores live in urban areas, but also rural areas.
Such touchy-feely terms suggest that Dollar General recognizes its competitors are not merely other dollar stores, that the same people who grab paper towels at its nameplates might get their shoes at Nordstrom and their mascara at Ulta. Popshelf, for example, aims to “make every day special,” offer “stress-free shopping” and carry goods “that make living better.” Varied concepts with higher prices require attention to new markets and preferences, and these can be different from what we’re used to with traditional dollar stores. Dollar Tree plans to add 400 combo stores in 2022, for a total of nearly 650, according to Progressive Grocer. Dollar General has expanded Popshelf to nine states and expects to operate nearly 1,000 locations by the end of fiscal 2025, according to CNBC.ĭollar Tree, meanwhile, also is expanding a combo-store format with Family Dollar, a side-by-side destination that provides easy access to both store selections and their varying price tags. So far, the slightly higher-priced concept has legs. In November, Dollar Tree said it had expanded the multi-priced concept to an additional 1,686 stores. By 2021, it began expanding its own higher-priced concept, called “ Dollar Tree Plus.” This in-store section, like Popshelf, offers goods, such as home décor and crafts for $1, $3 and $5. Meanwhile, on TikTok, younger Popshelf fan Mercedes Mitchell informs viewers: “The aesthetics of this place was dope.” And on Facebook, one Popshelf endorser explained, “With this economy we need all the help we can get and Pop Shelf delivers.”ĭollar Tree wants to deliver, too. And while geared toward younger shoppers, its appeal crosses generations: “I walked in to pretty soaps and smell goods and ‘capture your eye décor,’ ” blogger (and grandmother) Sonya Kay wrote in “Less Hustle, More Coffee.” “It’ll become a regular stop. Popshelf carries a rotating selection of household decor, fashion, pet, crafts and beauty items priced mostly at $5 and below. In 2020, when Dollar General opened Popshelf, Dollar Tree was not far behind. By 2021 Dollar General sold fresh produce at 1,300 locations, and said it would add the category to 10,000 additional stores.Īlso in 2021, Family Dollar (Dollar Tree) began selling produce and frozen meats at nearly 100 locations, CNN reported. In 2003, it introduced Dollar General Market, which carries perishable items like dairy and produce. These goods could be more niched, appealing to new market segments.ĭollar General may have influenced its lead rival in other ways, as well. Dollar Tree said its new, across-the-board price point was not the result of inflation, but rather part of a strategy to offer a wider variety of goods, MarketWatch reported. This is where Popshelf’s influence may be evident.
In 2022, Dollar Tree hiked all of its prices to $1.25. Images/Universal Images Group via Getty Images) Jeffrey Greenberg/Universal Images Group via Getty Images From Five Quarters To Five Dollars: Enter Popshelf Miami, Five Below, discount variety store merchandise.
0 kommentar(er)
